SEO stands for search engine optimization and is a basic discipline of content marketing. In our market overview, we compare the different providers of SEO software tools in terms of performance and offer. The editorial SEO Tools Comparison is available for download at the end of the article.
In times of digital transformation and the increasingly oversaturated advertising market for classic marketing, content marketing is almost without alternatives in terms of effectiveness and effort. However, a content marketing strategy is not defined solely by the quality of its content. Professional SEO management is just as relevant and crucial. Search engine optimization as a sub-discipline of a successful content marketing process is an important factor. Because even the best content maker will most likely produce past the target group without a well-thought-out SEO concept.
But what to look out for? Sure, avoiding duplicate content is obvious. So far, so well known. But what happens when marketers should choose a domain concept? Ever heard of the hreflang attributes? Okay, everyone can do keyword research and metadata. You do it casually. Not at all. But exactly this half-knowledge is maximally "dangerous".
In our SEO Tools Comparison, we present seven software providers and give you a first impression of the services or non-services of a professional SEO solution. We put the tools through their paces in 12 categories and summarized them clearly, but above all informatively, in a representative study. We also spoke to SEO experts such as Felix Beilharz and Patrick Klingberg as part of the study. Patrick, managing director of artaxo GmbHfrom Hamburg, is of the opinion that the measurability of the SEO strategy can only be implemented with the help of tools. The optimization goals can only be checked and achieved with the help of the tools. We learn from Felix later in the article whether you have to be an SEO expert to use an SEO tool and what the first SEO steps for a company should look like.
A content marketing strategy is only as good as its SEO concept: seven providers of SEO tools compared
A suitable lid for each pot. When choosing SEO software, it is not only the specific features that are decisive. In addition to these, every individual factor are also decisive for those responsible for SEO. It is, therefore, worth comparing different solutions. What do I need What I want? In our market overview, we have listed and compared the following providers:
- PageRangers SEO Tool
- Ryte Suite
- Searchmetrics Suite
- SEMrush
- Seobility
- Serpstat
- Xavi
Over 100 criteria in 12 categories
Search engine optimization always works the same way. The basic functions do not decide about wellbeing or woe. The various features that are included in the package are interesting. Even then, a single category may not be decisive for the selection, but a possibly relevant feature can influence it. We have divided our criteria catalog with all functions and features into 12 different categories:
- General information about the providers of SEO tools
- Base Property
- User interface languages
- On-page SEO
- Off-page SEO
- Keyword analysis
- SEA functions
- Reporting
- Legal criteria
- Interfaces and integration
- Additional services
- Price of the SEO tool
Three questions to Felix Beilharz about SEO tools comparison
Search engine optimization has become a crucial part of the marketing mix. That is why there are a few things to consider, especially at the start. For this reason, we spoke to Felix Beilharz about what is important for companies during the first SEO steps and the introduction of a tool. Beilharz is one of the leading consultants for online and social media marketing. He is a book author, university lecturer and lectures worldwide. Felix Beilharz also advises and trains companies on the successful use of online marketing and social media tools.
Do you have to be an SEO crack to use an SEO tool?
An SEO crack is not necessary, but you have to know what you are doing. The tools blindly spit out data that a person interprets and from which he has to draw the right conclusions. This is only possible with a thorough understanding of the SEO basics and relationships. The more know-how there is, the better you can use the tools.
How do you see the weighting of on-page and off-page?
If you ask operators of on-page tools, they will say that on-page is the real thing these days. If you ask Link tool operators or link builders, they will praise the links. I think the truth, as so often, is somewhere in between. Links are probably not as important in a long time as maybe 10 years ago, but still a relevant ranking factor. The importance of links depends heavily on the industry. There are industries where links play a bigger role (simply because more is generally linked). However, on-page is important in all industries and everywhere and must be processed as well as possible.
What are the most important first steps for a company to start with SEO?
First of all, those responsible should think about what exactly you want. Rankings with the website? Or rather with third-party platforms (external blog, social media appearances, YouTube videos, etc.)? With which search systems do you want to rank and on which topics and search terms? With what goal? Afterward, a sound analysis of the current situation is necessary. What content already exists, how has optimization been done so far, what is the structure of the pages and what are the current rankings and traffic figures? Then it's time to set up the SEO infrastructure: e.g. tools (analytics, search console, SEO tools), key figures, responsibilities, etc.
Download the SEO Tools Comparison from contentmanager.de
This market comparison is primarily intended to provide interested parties and potential users with an initial overview and, in the best case, to contribute to decision-making. You can download the market overview free of charge.
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